Tuesday, December 17, 2019
Excessive Political Correctness Essay - 1534 Words
Excessive Political Correctness Companies are afraid. Very afraid. They are not offending anyone, catering to all ethnicities, cultures, and backgrounds, and being ââ¬Å"politically correctâ⬠in every sense of the word. In fear of offending any potential customers they might have, companies adopt an ââ¬Å"all-inclusiveâ⬠approach to their image. Advertisements depicting groups of people of identical race have become an endangered species; all walks of life are being crammed into any group of people representing a logo. This practice may seem insignificant, but it has infiltrated everything, everywhere, and has reached an unrealistic level. Burger King had good intentions in creating the Kidââ¬â¢s Club in 1990. The group pictured belowâ⬠¦show more contentâ⬠¦The BK Kidââ¬â¢s Club was the beginning of an era. Other companies began scrambling to represent all ethnic groups in advertisements that might boost sales of their product, and always depicted this hand-chosen group of diverse p eople having the time of their lives together, mingling without any racial tension and enjoying the product being pushed. The Limited Too ad above is a classic example of the ââ¬Å"over-P.C.â⬠advertisement. It shows a White, Black, and Asian girl, hugging each other while laughing and smilingââ¬âprobably about their wonderful clothes that obviously any girl can wear. The girl in the center is even wearing a shirt that reads ââ¬Å"Best Friends Foreverâ⬠, a subtle indicator that the three girls are BFFL (Best Friends For Life). To add insult to injury, Limited Too recycles this theme and uses the three girls again in another version of the initial advertisement, shown here. Itââ¬â¢s pretty safe to say that a Hispanic girl would have been added to the shots if the text at the right wasnââ¬â¢t immediately necessary. At first glance the American Eagle advertisement above seems to only be targeting the average, rambunctious, White teenager just looking for a wh olesome good time playing tug-of-warââ¬âbut look again. The girl to the left sports an afro any proud African-American woman might, representing AmericanShow MoreRelatedThe Delicate Little Flowers On Today s College Campuses1820 Words à |à 8 PagesFor one thing, in the op-ed ââ¬Å"Can We Start Taking Political Correctness Seriously Now?â⬠the author Chait summarizes that the protesters in the student demonstration at the University of Missouri besieged a photographer. 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