Synopsis on Consumer Behaving Behaviour

Consumer Buying Behaviour Introduction: Consumer buying behavior is the study of human responses to products or services and the marketing of products/services. The study of consumer behavior focuses on how individuals make their decisions to spend their available resources (time, money, effort) on consumption related itemsor consumption related aspects (What they buy? When they buy? How they buy? ). It also study of individuals, or organisations and the processes consumers use to search, select, use and dispose of products, services, experience, or ideas to satisfy needs and its impact on the consumer and society.Buyer behaviour is deeply rooted in psychology with dashes of sociology thrown in just to make things more interesting. Since every person in the world is different, it is impossible to have simple rules that explain how buying decisions are made. But those who have spent many years analysing customer activity have presented us with useful â€Å"guidelines† in how so meone decides whether or not to make a purchase. The evaluation of marketing concept from mere selling concept to consumerorientedmarketing has resulted in buyer behaviour becoming an independentdiscipline.The growth of consumerism and consumer legislation emphasizes theimportance that is given to the consumer. Some consumers are characterized as being more involved in products andshopping than others. A consumer who is highly involved with a product wouldbe interested in knowing a lot about it before purchasing. Hence he readsbrochures thoroughly, compares brands and models available at different outlets, asks questions, and looks for recommendations. Thus consumer buying behaviour can be defined as heightened state of awareness that motivates consumer’s to seek out, attend to, and think about product information prior to purchase.Company profile: The City of Chennai is the Citadel of South. This City is known for promotion of culture, tradition and industry. The House of Kh ivraj is well known in the Automobilein this Metro. The flag ship company of the Group is â€Å"KHIVRAJ MOTORS LTD â€Å". This Company was dealing in the vehicles manufactured by Hindustan Motors Ltd for 35 years. This company was also dealing in two and Three Wheelers of Bajaj Auto Ltd for four decades. Now, the company has taken Dealership for Maruti Vehicles. The Company is proud to have an independent Body shop with modern gadgets.The Company has diverted the Dealership for Bajaj Auto Ltd. ’s products to its sister concerns to have clear focus in its operations. These concerns have modern show rooms and operate speciality ideal workshops for two and Three Wheelers. The automobile turnover of the group has crossed billion rupees. The management of the Company vests with Shri AJIT KUMAR CHORDIA who is a young dynamic technocrat and administrator with admirable skills in different spheres and Shri BHARAT KUMAR CHORDIA a young administrator who is known for his acumen in s everal fields and managerial capacity.They are guided by the Company Chairman Shri NAVARATANMULL CHORDIA who is groomed by the Founder of the Company Late Shri KHIVRAJ CHORDIA. Statement of the Problem: †¢ Consumers are booking for a bike and at last they are not purchasing the bike. †¢ Availability of goods & services at proper time. †¢ Comparing of dealership in terms of price and discount. Need for the Study: †¢ To understand the buying roles of the consumer †¢ To analyse the consumer’s decision making process. †¢ To know growing market segments of company for consumers To know what features or product design acceptable by consumer Objectives of Study: †¢ To understand the major factors influencing consumer behaviour. †¢ To Know and recognize the types of buying behaviour decision behaviour. †¢ To understand how consumers make purchasing decisions and respond to purchasing. †¢ To understand how marketers analyse consumer de cision-making. Scope of the Study: †¢ To distinguish different consumer groups and to develop products that satisfies the needs. To understand how consumers make purchasing choices among products/services. †¢ To know how consumers will respond to different product features, prices, advertisement appeals. Research Methodology: Research methodology is the systematic process of collecting and analyzing information (data) in order to increase our understanding of the phenomenon about which we are concerned or interested. In other words research methodology is an endeavour to discover answers to intellectual and practical problems through the application of scientific method.Research Design: Survey research is the systematic gathering of information from respondents for the purpose of understanding and/or predicting some aspects of the behaviour ofthe population of interest. It is the most common method of collecting primarydata for marketing decisions. Survey can provide data on attitudes, feelings, beliefs, past and intended behaviour, knowledge, ownership, personal characteristics and other descriptive items. Survey research is concerned withadministration of questionnaires (interviewing).The survey research must beconcerned with sampling, questionnaire design, questionnaire administrationand data analysis. Sampling: Sampling is the process of selecting units (e. g. , people, organizations) from a population of interest so that by studying the sample we may fairly generalize our results back to the population from which they were chosen Sample size: The sample size of a statistical sample is the number of observations that constitute it. It is typically denoted n, a positive integer. Total 200 samples taken for analysis and interpretation.Data collection methods: For making analysis and interpreting the data; there are two methods have been used for collecting the data i. e. primary method and secondary method. Tool for data collection: Questionnaire ( Sequence and layout) †¢ Primary Data: Questionnaire Method and interviewing method. †¢ Secondary Data: Marketing Management book and weekly journals. Chapter Scheme: Chapter 1. Introduction Chapter 2. Company Profile Chapter 3. Research Methodology Chapter 4. Analysis and Interpretation Chapter 5. Findings recommendations and Conclusion

Big Dig

A stakeholder is a person, group, or organization that has a direct or indirect stake in an organization because it can be affected by the organization’s actions, objectives, and policies. In a business, there are many people and organizations who are able to support and have responsibility to keep the business survive. Stakeholders are one of them. They are people who have an interest in the activities of a firm or business, however, they do not have to own any finance in that business. There are two types of stakeholders –Internal and External stakeholders.The external stakeholders in construction project are: Local, and National authorities and government, Social organizations, Political organization, Local communities, the General public, Environmentalists, Interests groups, Real estate owners, Nearby residents, Trade and industry, Social Services (schools, Hospitals etc. ), Media, anyone else who believes he or she has a stake in the project. Internal stakeholders are: Project owners, Client organization, Project Management team, Customer user, Suppliers contractors’ subcontractors, Employee, Financiers, and Creditors.Major stakeholders for the big dig project are: the Massachusetts Highway Department, the Massachusetts Turnpike Authority (MTA), the Metropolitan Highway System (MHS), Bechtel/Parsons Brinckerhoff (B/PB), and the General public. The main direct stakeholders who are benefiting from the completion of the project are the Boston commuters. The main objective of the Big Dig project is relieving highway traffic congestion, reducing traffic jams in Downtown Boston, and decreasing the accident rate. The elevated Central Artery had been designed to carry up to 75,000 vehicles per day when it opened in 1959.However, the size of traffic continued to increase, with traffic mounting to 200,000 vehicles per day, and approximately 190,000 of those going over the Charles River crossing in the 1990s. The two tunnels under Boston Harbor b etween downtown Boston and East Boston/Logan Airport were facing the same problem. The accidents were concentrated around exits from the elevated highway onto local streets in downtown Boston, and this was linked to the lack of an ‘Inner Belt’ highway that was supposed to complete the Central Artery design.Such an Inner Belt was never built because of community opposition to the construction of an additional highway, which would have required displacing thousands of residents and businesses. Through the years, it became clear that without major improvements to the Central Artery and the harbor crossings, the congestion was only going to get worse. The annual costs from this congestion were significant, including wasted fuel from idling due to still traffic and related deficiencies to air quality, as well as charges for delayed deliveries.All of these were estimated to cost $500 million per year. In addition, Boston's North End and Waterfront neighborhoods were cut off f rom the downtown, limiting these areas' ability to participate in the city's economic life. The success factors are the contributions made by the management towards a successful project. These can be classified into five groups as follows: †¢The project manager: Having a project manager is not going to guarantee the success of a project. The person needs to have an array of skills under his arm to use during the project.He must guide the rest of the team to successfully complete all the objectives. †¢The project team: Project managers are very lucky if they have the option to choose their project team. More often, their team is inherited to the project from various sectors of the organization. The team needs to consist of variety of skills and experience. Collectively as a team, success is easy to achieve with proper guidance. All members of the project team must be committed to the success of the project and the overall mission of the company. Project: The scope and timel ine of the project are crucial. For example, if a project is urgent, the critical factor in that case is time. †¢The organization: Top management support is the principal success factor for many independent research groups. The organization needs to provide support to both the project manager and the project team. †¢External environment: External environment can be the political, economic, socio-culture and technological context in which the project is executed.Factors like the weather, work accidents or the government’s favorable or unfavorable legislation can affect the project in all of its phases. External constraints should not affect the project. Back up plans need to be in place in case daily tasks cannot be carried by the team. Yes, the project is successful. The economic impacts of the projects are as follows: †¢There has been approximately 62% improvement in the traffic flow, which exceeded project expectations. †¢A 12 percent reduction in citywi de carbon monoxide levels was achieved. Improvements and substantial reductions in traffic delay is providing approximately $168 million annually in time and cost-saving for travelers. †¢Average travel times from the I-90/I-93 interchange to Logan Airport during peak periods have decreased between 42% and 74%, depending on direction and time of day. †¢Average afternoon peak hour northbound travel time on I-93 through downtown has dropped from 19. 5 minutes to 2. 8 minutes. †¢The opening of the I-90 connector to Logan International Airport has added 800,000 residents to the 1. million who can access the airport within a 40-minute drive of their home. Overall, the project is successful as can be seen from the above economic impacts of the project. The major objective to relief the traffic has been successful and there is a much better traffic flow now. This project gives us a good idea about the success criteria used here and gives us a practical example of the required contributions by the management and employees to make the project successful.

Advance Paper 2

The CSSA accepts no liability for any reliance use or purpose related to these ‘Trial’ question papers. Advice on HSC examination issues is only to be obtained from the NSW Board of Studies. 5400-1 Section I – Module A: Comparative Study of Texts and Context 20 marks Attempt either Question 1 or Question 2 Allow about 40 minutes for this section Answer the question in a SEPARATE writing booklet. In your answer you will be assessed on how well you: †¢ demonstrate understanding of the meanings of a pair of texts when considered together †¢ evaluate the relationships between texts and contexts †¢ organise, develop and express ideas using language appropriate to audience, purpose and form Question 1 – Elective 1: Exploring Connections (20 marks) To what extent are texts enriched through their connection with other texts? Respond to this question in relation to the pair of prescribed texts that you have studied. The prescribed texts are: †¢ Shakespearean Drama and Film – William Shakespeare, King Richard III AND – Al Pacino, Lookingfor Richard †¢ Prose Fiction and Poetry – Patrick White, The Aunt’s Story AND – Rosemary Dobson, Selected Poems * Young Girl at a Window * Chance Met * Landscape in Italy * Azay-Le-Rideau * The Rape of Europa * Romantic * Primitive Painters Question 1 continues on page 3 Question 1 (continued) †¢ Prose Fiction and Nonfiction * Jane Austen, Pride and Prejudice AND * Fay Weldon, Letters to Alice on First Reading Jane Austen †¢ Poetry and Drama * * * * * * * * * * John Donne, Selected Poetry Death be not proud This is my playes last scene At the round earths imagin ‘d corners blow If poisonous minerals Hymne to God my God, in my sicknesse A Valediction: forbidding mourning The Apparition TheRelique The Sunne Rising AND * Margaret Edson, W;t End of Question 1 In your answer you will be assessed on how well you: †¢ demonstrate understanding of the meanings of a pair of texts when considered together †¢ evaluate the relationships between texts and contexts †¢ organise, develop and express ideas using language appropriate to audience, purpose and form Question 2 – Elective 2: Texts in Time (20 marks) Compare the ways in which texts offer insights into the human experience. Respond to this statement in relation to the pair of prescribed texts that you have studied. The prescribed texts are: †¢ Prose Fiction and Film – Mary Shelley, Frankenstein AND – Ridley Scott, Blade Runner (Director’s Cut) †¢ Prose Fiction and Poetry – F Scott Fitzgerald, The Great Gatsby AND – Elizabeth Barrett Browning, Aurora Leigh and Other Poems – Sonnets I, XIII, XIV, XXI, XXII, XXVIII, XXXII, XLIII †¢ Drama and Nonfiction – Edward Albee, Who’s Afraid of Virginia Woolf AND – Virginia Woolf, A Room of One’s Own Section II – Module B: Critical Study of Texts 0 marks Attempt ONE question from Questions 3-7 Allow about 40 minutes for this section Answer the question in a SEPARATE writing booklet. In your answer you will be assessed on how well you: †¢ demonstrate an informed understanding of the ideas expressed in the text †¢ evaluate the text’s language, content and construction †¢ organise, develop and express ideas using language appropriate to audience, pu rpose and form Question 3 – Shakespearean Drama (20 marks) How is your personal response to Hamlet shaped by the interaction of characters in the play? William Shakespeare, Hamlet Question 4 – Prose Fiction (20 marks) (a) How is your personal response to In the Skin of a Lion shaped by the interaction of characters in the novel? Michael Ondaatje, In the Skin of a Lion OR (b) How is your personal response to Cloudstreet shaped by the interaction of characters in the novel? — Tim Winton, Cloudstreet OR (c) How is your personal response to Sixty Lights shaped by the interaction of characters in the novel? Gail Jones, Sixty Lights OR (d) How is your personal response to Jane Eyre shaped by the interaction of characters in the novel? Charlotte Bronte, Jane Eyre Please turn over In your answer you will be assessed on how well you: †¢ demonstrate an informed understanding of the ideas expressed in the text †¢ evaluate the text’s language, content and construction †¢ organise, develop and express ideas using language appropriate to audience, purpose and form Question 5 – Drama or Film (20 marks) (a) How is your personal response to A Doll’s House shaped by the interaction of characters in the play? Henrik Ibsen, A Doll’s House OR b) How is your personal response to Citizen Kane shaped by the interaction of characters in the film? Orson Welles, Citizen Kane Question 6 – Poetry (20 marks) (a) How is your personal response to the poetry of Yeats shaped by a perception of voice in the poems? In your answer, refer to THREE of the poems set for study. The prescribed poems are: William Butler Yeats, WB Yeats: Poems selected by Seamus Heaney * An Irish Airman * When You Are Old * Among School Children * The Wild Swans at Coole * Leda and the Swan * The Second Coming * Easter 1916 OR Question 6 continues on page 7 6 Question 6 (continued) (b) How is your personal response to the poetry of Harwood shaped by a perception of voice in the poems? In your answer, refer to THREE of the poems set for study. The prescribed poems are: Gwen Harwood, Selected Poems * Father and Child (Parts I II) * The Violets * At Mornington * A Valediction * Triste Triste * The Sharpness of Death * Mother Who Gave me Life OR (c) How is your personal response to the poetry of Slessor shaped by a perception of voice in the poems? In your answer, refer to THREE of the poems set for study. The prescribed poems are: Kenneth Slessor, Selected Poems * Out of Time * Five Bells * Sleep * Five Visions of Captain Cook * Sensuality * Elegy in a Botanical Garden * Beach Burial End of Question 6 In your answer you will be assessed on how well you: †¢ demonstrate an informed understanding of the ideas expressed in the text †¢ evaluate the text’s language, content and construction †¢ organise, develop and express ideas using language appropriate to audience, purpose and form Question 7 – Nonfiction (20 marks) (a) How is your personal response to Orwell’s essays shaped by a perception of voice in these texts? In your answer, refer to THREE of the essays set for study. * George Orwell, George Orwell: Essays The prescribed essays are: * Why I Write * Notes on Nationalism * Good Bad Books * The Sporting Spirit * Politics and the English Language * Writers and Leviathan OR (b) How is your personal response to speeches shaped by a perception of the passion of the speaker? In your answer, refer to THREE of the speeches set for study * Speeches The prescribed speeches are: * Margaret Atwood – Spotty-Handed Villainesses, 1994 * Paul Keating – Funeral Service of the Unknown Australian Soldier, 1993 * Noel Pearson -An Australian History for Us All, 1996 * Aung San Suu Kyi – Keynote Address at the Beijing World Conference on Women, 1995 * Faith Bandler -Faith, Hope and Reconciliation, 1999 * Deane, William – It is Still Winter at Home, 1999 * Anwar Sadat – Speech to the Israeli Knesset, 1977 BLANK PAGE Please turn over Section III – Module C: Representation and Text 20 marks Attempt ONE question from Questions 8-9 Allow about 40 minutes for this section Answer the question in a SEPARATE writing booklet. In your answer you will be assessed on how well you: †¢ demonstrate understanding of and evaluate the relationship between representation and meaning †¢ organise, develop and express ideas using language appropriate to audience, purpose and form Question 8 – Elective 1: Conflicting Perspectives (20 marks) You are speaking to an audience of your peers. Compose a speech in which you demonstrate how your understanding of conflicting perspectives is shaped by the construction of the texts. In your response, refer to your prescribed text and TWO texts of your own choosing. The prescribed texts are: †¢ †¢ †¢ Shakespearean Drama Prose Fiction Drama or Film – William Shakespeare, Julius Caesar – David Guterson, Snow Falling on Cedars – Peter Whelan, The Herbal Bed OR — Barry Levinson, Wag the Dog †¢ Poetry – Ted Hughes, Birthday Letters * Fulbright Scholars * The Shot * The Minotaur * Sam * Your Paris * Red — Geoffrey Robertson, The Justice Game * The Trials ofOz * Michael X on Death Row * ‘The Romans in Britain’ * The Prisoner of Venda Nonfiction * Show Trials * Diana in the Dock: Does Privacy Matter? * Afterword: The Justice Game 10 Question 9 – Elective 2: History and Memory (20 marks) You are speaking to an audience of your peers. Compose a speech in which you demonstrate how your understanding of the interplay between history and memory is shaped by the construction of the texts. In your response, refer to your prescribed text and TWO texts of your own choosing. The prescribed texts are: †¢ Prose Fiction – Maxine Hong Kingston, The Woman Warrior: Memoirs, of a Girlhood Among Ghosts OR – Peter Carey, The True History of the Kelly Gang †¢ †¢ Film Poetry – Stephen Frears, The Queen – Denise Levertov, Selected Poems * Ways of Conquest * Don’t You Hear That Whistle Blowin’†¦ * In Thai Binh (Peace) Province * A Time Past * Libation * A Letter to Marek About a Photograph * The Pilots †¢ Nonfiction or Multimedia – Mark Raphael Baker, The Fiftieth Gate OR Smithsonian National Museum of American History September 11 website End of paper 11 EXAMINERS Pamela Nutt (Convenor) Catherine Anderson Tanya Appleby Nicole Archard Darren Barker Lorna Ciesiolka Marian Henry Katherina Lathouras Alistair Symons PLC Sydney, Croydon St Patrick’s College, Strathfield Tara Anglican School for Girls, Nth Parramatta Kincoppal-Rose Bay, School of the Sacred Heart OLMC, Parramatta Educational C onsultant Marist College, Pagewood Knox Grammar School, Wahroonga Mount St Joseph, Milperra 12

Ice Hockey- The North American vs. The European Style of Play Essay

Ice Hockey- The North American vs. The European Style of Play - Essay Example Ice hockey is generally played indoors on rinks, which are usually 200 feet wide and 85 feet wide in North America while outside the country, the rinks are 200.13 feet long and 98.5 feet wide. These are always surrounded by fences called boards with shatterproof glass affixed on top, in order to ensure that the puck stays within the limits of the rink and does not find its way outside, where it may be harmful for the spectators. However the size of the rink does not depend upon the age of the players (like in junior and adult soccer) or on the skill involved. These rinks are partitioned into two exact halves by a red line, while blue lines are drawn at a distance of 60 feet from each goal and demarcate the end zones. The area that lies in between the blue lines is referred to as the neutral zone. At the very center of the field is a blue spot which signals the spot where the play begins when the game starts for the first time, however at a distance of about 24 feet from the boards th ere are red spots located which signal the spots from which the play re-starts after interruptions (Loftus, 2005). The rink is curved at its outer ends and a another red line appears at the point where they begin to curve and the goal is situated at the middle of this goal line. The goal itself is an iron frame that is 4 feet high and 6 feet wide and has curved bars extending down to the surface of the ice. Stretched across these bars are mesh nets and the goals are held in place by dint of short pegs that are firmly embedded in the ice. In front of the net is the crease which is a painted half circle. Within the limits of this crease, players attacking from the opponent team are not permitted to make contact with the goalie, since this would constitute a foul. In order to reduce the likelihood of injury from collision with the net, the pegs and goal posts separate, and play must be stopped mandatorily whenever a net is

Redgate Essay Example | Topics and Well Written Essays - 2000 words

Redgate - Essay Example While one cannot rule the application of authoritarian style of leadership, there is evidence suggesting democracy as main approach in the company. Thus, the issues to be discussed include the rapid increase of the workforce and the company’s lack of debt despite being such a big firm. In this paper, the focus will be on this company where certain areas will be scrutinised. First, every company utilises certain leadership styles on its day-to-day operations, and in this case, the paper will analyse how Redgate applies this theory. In addition, the organisational structure and design for the company will be analysed as well. The objective of this report is to investigate if the company’s success is primarily a result of the leadership style and the use of the organisation structure and design. Often, there arise debates as to whether these two theories contribute significantly to the success of businesses. By conducting this research with Redgate being the case study, this paper will give a comprehensive and empirical report on the facts about the theories. Upon providing these facts, which will be both accurate and unbiased, the research will offer businesspersons the much-needed opportunity to apply or disregard the theories accordingly. Besides, this report will achieve another important objective: providing upcoming businesspersons with crucial information on the effectiveness or lack of the same of the said theories. Redgate Company was little known especially after its inception in 1999, but that is no longer the case today. Then, the company started it like any other, and there were no indications that after twelve years the company’s success would be evident to everyone. The number of employees was as little as 20, but the figure later rose to 80. Today, Redgate offers employment close to 300 employees. The first issue that was noticed at the company was the

The theme of Midsummer is love, but what exactly is Shakespeare saying Essay

The theme of Midsummer is love, but what exactly is Shakespeare saying about love in his play - Essay Example It cannot be understood with reasoning and cannot be bargained, as love is blind. Helena exclaims in Act 1 Scene 1 lines 234-35: Shakespeare has expressed his emotions towards love through the characters of Piramus and Thisby by showing a play-within-the-play that ends in tragedy because of a misunderstanding like it happens in the play Romeo and Juliet where both die a tragic death. Because it is a comedy, reality and consequences of love are shown in a drama by perceiving the sad end of the drama perhaps the lovers in the Midnight Summer thank their fate for resolving their misunderstandings they had in the wood for their good. There is a complex angle of love, described by Shakespeare through Lysander who finds that it is his love for Hermia the feelings of which are hidden somewhere in his psyche but when he gives vent to his emotions than hiding them, he finds that his love for Helena is much more precious that the feelings he has for Hermia. The element of supernatural interference symbolizes that things turn out finally as desired by the phenomena beyond human reasoning, as in the play it is represente d by Oberon and the fairies in the woods who decide the fate of love. Shakespeare wants to project the power of the unseen positive forces that help lovers in their own magic ways to resolve their misunderstandings. In the end, it is the celebration of love materialized into marriage; it is the romantic love for which Shakespeare is renowned in presenting dramatically. Before the comic end and climax, there are a lot of coercions to compel the lovers to bow before the anti powers. True love is not easy to comprehend; related feelings of lust, hatred, and jealousy affect the natural process and flow of love. Love represents care, faith, affection and closeness in love relations, which Shakespeare is actually saying that true love can not be realized without facing opposition. Fate plays an

Smartphone Essay Example | Topics and Well Written Essays - 2000 words

Smartphone - Essay Example The will be able to produce a cell that can retain charge for a long time and which is appealing to their consumers because of its light weight. The company will incur a cost of ?830,000 to make a slim durable cell. This will enable them to capture the Smartphone market before the Korean rivals. For MidlandsPhones to be able to achieve their targets, they will have to commit a lot of resources to accomplish this undertaking. The company has adequately planned for skilled directors and other staff members to execute the plan (Lewis, 200, p. 65). The aim of the MidlandsPhones Company is to launch their product before the December so that during the vacation, they can be able to make significant sales. Another target is to be the first company to enter into the market with a light and long lasting battery for a Smartphone (Sheila, 2008). Finally, the company will have to carry out thorough market research to ensure they have an adequate potential to meet customers’ requirements. As a result, the company has set aside a lot of resources to complete their project with the set time and achieve their objectives. Getting into the market earlier than before the entry of any other rival is crucial because it will help the MidlandsPhones Company to capture market share and strengthen their competitive potential. This company will also be able to raise enough funds to cover for expenses incurred during research. It will also help them to mitigate the anticipated decline in market growth in the year 2013 as a result of increasing rivalry. The MidlandsPhones Company has partnered with PowerDev Company to ensure the proposed plan has succeeded. They have formed a strong production and marketing team who will avail the product for sale after four months once the project commences. The MidlandsPhones will also be able to utilize the resources available for the project and work within the set time to ensure smooth running of the activities. This will assist them to avoid unnecessary delays which would otherwise result to stiff rivalry from other producers. Having experienced project team is of paramount importance because it will ensure efficiency of resource use and timely launching of the product. Question 2: Reasons for Venture Preparation and Appendices (a). Scope (appendix 1) The project staff should set the time period with which they will achieve their specific goals (Urquhart-Brown, 2008, p. 54). They should also establish qualified project workers which will ensure the set goals are achieved within specified time. In addition, they should utilize all the available resources effectively to ensure the plans are attained. The staff should set the means and frequency of disseminating of information within themselves and with the company’s management to ensure adequate coordination of the activities. The MidlandsPhones will launch the new Smartphone with light and durable battery towards the end of November 2012. To ensure this plan is ac hieved, the company has established a strong establishment staff headed by an experienced production and marketing manager who will direct the members during the entire project period. The project staff will work to ensure the product is ready for market starting on first December 2013. The staff will also mobilize all the available resources to ensure the company’s target is achieved. They will also ensure that the company’